Blog > Speaking at Something Tech 2025
David Herse | January 20, 2025
I’m excited to be speaking at Something Tech 2025 in Brisbane on January 22nd at 10:25am at the Riverstage. If you’re attending, I’d love to connect and discuss how spatial intelligence is reshaping what’s possible with AI.
We’ve taught machines to see, hear, and speak. We’ve given them the ability to reason, generate, and predict. But we’ve forgotten something fundamental: where and when things happen.
Most AI systems today are brilliant but blind to context. They can tell you what’s happening, but not where it matters or when it counts.
At Mapulus, we’re not just adding maps to AI. We’re fundamentally rethinking how artificial intelligence understands place. When you add spatial and temporal dimensions to AI, patterns emerge that were previously invisible:
My work explores the chaotic, beautiful complexity of hyperlocal factors. These aren’t edge cases — they’re the reality of how the world actually operates. Every business, every service, every decision happens somewhere specific, at a specific time, under specific conditions.
By combining weather patterns, movement data, event schedules, and demographics into spatial intelligence platforms, we’re helping organizations make decisions grounded in reality, not abstractions.
In my talk, I’ll share fascinating examples of how location context reveals hidden patterns:
These aren’t just curious anecdotes. They demonstrate a fundamental truth: intelligence without context isn’t intelligence at all.
My mission is straightforward but ambitious: make hyperlocal predictions as intuitive as checking the weather forecast. Imagine if every business could:
It’s what happens when you give AI a sense of place and time.
If you’re at Something Tech 2025, come find me after the talk. I’ll be around all day and would love to discuss:
Session Details:
Can’t make it to the conference? Feel free to reach out for a chat about bringing these insights to your team or event.
Something Tech brings together Queensland’s technology community for a day of insights, connections, and forward-thinking discussions. It’s where ideas meet implementation, and where the future of technology takes shape through real conversations with real practitioners.
See you in Brisbane!
David Herse is the CEO and Founder of Mapulus, a spatial intelligence platform that helps organizations make better decisions based on where and when things happen. He’s available for speaking engagements on location intelligence, product strategy, and the intersection of AI and geography.