Retail Intelligence - Know Where Your Customers Actually Are | Mapulus

Real Footfall. Real Catchments. Real Decisions.

Movement intelligence that tells you where customers actually come from — not where you hope they do.

We track real pedestrian movement via Bluetooth to reveal true catchments, forecast demand by hour, and model what happens when you open, close, or relocate stores. No more guessing with drive-time rings.

Hourly footfall counts & surge prediction
Mode of transport & demographic profiles
Cannibalisation & network impact modelling
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Built For Retailers Who Need to Win.

From supermarkets to specialty chains, our retail intelligence platform helps you make smarter location decisions.

Supermarkets Convenience Retail Fashion Gyms & Fitness Fuel & Service Stations Pharmacies Specialty Chains

Stop Making These Costly Mistakes.

Traditional retail planning leaves money on the table. Here's what you're probably dealing with:

Missing Good Sites

Your competitors see opportunities before you do because you lack real-time movement data.

Choosing Bad Ones

Sites that look good on paper fail because traditional metrics don't capture actual customer flows.

Cannibalising Own Stores

New stores steal from existing ones because you can't model true customer overlap.

Guessing Catchments

Drive-time rings don't reflect how people actually move and where they actually shop.

Outdated Mobility Data

Census data is years old. GPS and app-based data is inaccurate. Consumer behavior has changed dramatically.

Poor Demand Forecasting

Under/over-staffing costs you money every day due to inaccurate traffic predictions.

How It Works.

1

Map Your Network

Upload your locations and competitors. We build a complete picture of your market presence and competitive landscape.

2

Analyze Bluetooth Movement Data

Our proprietary Bluetooth scanning network reveals true catchments, customer flows, and demand patterns with precision.

3

Simulate & Optimize

Model what happens when you open, close, or relocate stores. Make decisions with confidence, not guesswork.

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Get Retail Intelligence

Behavioral Movement Intelligence.

Go beyond demographics. Our Bluetooth scanning network captures how people actually move, shop, and spend their time across Sydney.

True Catchments

Real customer catchments from Bluetooth-tracked movement flows, not theoretical drive-time rings.

Demand Prediction

Hourly and daily demand forecasts to optimize staffing and inventory.

Cannibalisation Modelling

Know exactly how a new store will impact your existing network before you commit.

Competitor Monitoring

Track competitor uplift and drop patterns to understand market dynamics.

Mode of Transport

Understand if customers walk, drive, or take transit - critical for parking and accessibility planning.

Weather & Event Adjusted

Forecasts that account for weather impacts and local events on customer traffic.

Look-alike Locations

Find new sites that match the movement patterns of your best-performing stores. Clone success, not guesswork.

FLAGSHIP

Store Performance Simulator

Model what happens to your entire network before you open, close, or relocate a store. Test scenarios, quantify cannibalisation, and make decisions with confidence.

FAQ's.

Q: Where does the movement data come from?

We use proprietary Bluetooth scanning technology that captures real pedestrian movement patterns with high accuracy and complete privacy compliance.

Q: How accurate are the catchment predictions?

Our behavioral catchments typically match 85-95% of actual customer origins when validated against loyalty card data.

Q: How far in advance can you predict demand?

We provide hourly forecasts up to 14 days ahead, with weekly trends available up to 8 weeks in advance.

Q: What makes this different from traditional site selection tools?

Traditional tools use static demographics or inaccurate GPS data. Our Bluetooth scanning captures actual pedestrian flows with precision, showing where people really go.

Q: Can you model store network changes?

Yes, our Store Performance Simulator lets you test opening, closing, or relocating stores and see the predicted impact on your entire network.

Q: What regions do you cover?

We currently cover Greater Sydney with plans to expand to Melbourne, Brisbane, and other major Australian cities.

Win the Next Location First.

  • Know where your customers actually are with behavioral movement intelligence.
  • Predict demand, avoid cannibalisation, and optimize your entire network.
  • Simulate store changes and make decisions with confidence, not guesswork.
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