Mapulus Advisory - Location Intelligence Consulting

Mapulus Advisory

Location Intelligence Consulting

We quantify local demand and activity using movement, event, and environmental data you don't currently have.

What We Deliver

Custom analysis and reports that give you clarity on local demand, activity patterns, and opportunity — using data sources you don't have access to.

Demand & Activity Analysis

Quantify foot traffic, movement patterns, and baseline activity for any location, precinct, or region.

  • Pedestrian and vehicle counts
  • Time-of-day and day-of-week patterns
  • Historical trends and comparisons

Event Impact Assessment

Understand how events affect local activity and plan accordingly.

  • Event calendar integration
  • Demand surge forecasting
  • Radius of impact analysis

Weather-Normalised Demand

Strip out weather effects to see true baseline activity and seasonal patterns.

  • Weather impact coefficients
  • Seasonal adjustment
  • Like-for-like comparisons

Precinct & Territory Analysis

Deep-dive into specific areas for site selection, development, or operational planning.

  • Catchment analysis
  • Competitive landscape
  • Opportunity mapping

Who We Work With

Organisations that need to understand local demand and activity — without building the data infrastructure themselves.

Hospitality Groups

Staffing, site selection, event planning

Councils & Precincts

Activation, planning, economic development

Property Developers

Feasibility, due diligence, investor reporting

Workforce Planners

Demand forecasting, resource allocation

Infrastructure Consultants

Traffic studies, impact assessments

Retail & QSR

Site selection, catchment analysis

How It Works

1

Discovery Call

We understand your question, location(s) of interest, and what decisions you're trying to make.

2

Scope & Quote

Fixed scope, fixed price. Typically 2-4 weeks turnaround. 50% upfront.

3

Analysis & Report

We pull the data, run the analysis, and deliver a clear, actionable report.

4

Walkthrough & Handover

We walk you through the findings and answer questions. You own the data.

Ready to get clarity on local demand?

Book a discovery call to discuss your needs. No commitment, no sales pitch — just a conversation about what you're trying to understand.