Property Developers & REITs - De-Risk Multi-Million-Dollar Decisions | Mapulus

See How People Will Use Your Precinct — Before You Build It.

Ground-truth movement data to model footfall uplift, optimise tenant mix, and justify capex to boards and investors.

We capture real pedestrian flows via Bluetooth — how people move to, through, and around precincts. Simulate how design changes, new anchors, or activations will shift traffic. Present evidence-based projections, not assumptions.

Footfall counts, dwell time & flow mapping
Visitor demographics & cohort segmentation
Scenario modelling & uplift forecasting
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Built For Those Who Shape Cities.

From mixed-use developments to shopping centre repositioning, our precinct intelligence helps you make evidence-based investment decisions.

Mixed-Use Developers REITs Shopping Centres Commercial Precincts Asset Managers

Capital Decisions Shouldn't Be Based on Assumptions.

When millions are at stake, you need evidence, not estimates. Here's what's holding back confident decision-making:

Justifying CapEx Decisions

Boards and investors want data, not projections based on comparable assets from different markets.

Proving Footfall Uplift

Tenants want evidence that your redevelopment will actually increase traffic to their stores.

Predicting Usage Changes

How will a new anchor, upgraded public realm, or changed access point affect movement patterns?

Attracting A-Grade Tenants

Premium retailers and F&B operators want hard data on foot traffic before committing to a lease.

Understanding Dwell Impact

How do design decisions affect how long people stay and how they move through your precinct?

How It Works.

1

Map Your Assets

Define your precinct boundaries, entry points, and key zones. We capture the baseline movement patterns.

2

Analyze Bluetooth Movement Data

Our proprietary Bluetooth scanning network captures real flows to, through, and around your assets with precision.

3

Model & Optimise

Simulate the impact of design changes, new tenants, or activations before you commit capital.

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Get Precinct Intelligence

Precinct Intelligence Platform.

Go beyond surveys and assumptions. Our Bluetooth scanning network captures ground-truth movement data across Sydney's precincts.

Ground-Truth Movement Data

Real Bluetooth-tracked pedestrian counts and flows, not estimates or extrapolations from samples.

Flow Maps To/Through/Around

Understand where people come from, how they move through your precinct, and where they go next.

Dwell Segmentation by Cohort

Understand how different visitor types behave - workers, shoppers, residents, tourists - and how long they stay.

Scenario Modelling

Model the impact of built-form changes, new entry points, or changed tenant mix before you commit.

Pre/Post Activation Analysis

Measure the real impact of events, marketing campaigns, or physical changes with before/after comparisons.

Tenant Mix Optimisation

Identify the ideal tenant mix based on actual visitor profiles and movement patterns in your precinct.

Comparable Precinct Analysis

Benchmark your asset against similar precincts to identify performance gaps and opportunities.

FLAGSHIP

Precinct Performance Engine

Simulate footfall uplift and revenue impact for any design change or new anchor tenant. Test scenarios before you commit capital and present evidence-based projections to boards and investors.

FAQ's.

Q: Where does the movement data come from?

We use proprietary Bluetooth scanning technology that captures real pedestrian movement patterns with high accuracy and complete privacy compliance - no personal data is collected.

Q: How is this different from mobile location data?

Bluetooth scanning is more accurate than GPS-based mobile data, especially in dense urban environments and indoor spaces where GPS struggles.

Q: Can you measure indoor movement?

Yes, our Bluetooth technology works indoors and can track movement between floors, zones, and specific areas within your precinct.

Q: How accurate are the scenario models?

Our models are built on actual movement patterns from comparable precincts. We typically achieve 80-90% accuracy when validated against post-completion data.

Q: What regions do you cover?

We currently cover Greater Sydney with plans to expand to Melbourne, Brisbane, and other major Australian cities.

Q: Can this data support tenant negotiations?

Absolutely. Our reports provide the evidence A-grade tenants need to commit, and can be used to justify rental rates based on actual foot traffic.

Make Evidence-Based Capital Decisions.

  • Ground-truth movement data to justify capex decisions to boards and investors.
  • Simulate the impact of design changes and tenant mix before you build.
  • Attract A-grade tenants with evidence-based footfall projections.
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