Demographics Data - Mapulus Platform
Data Catalog / Demographics
Base Data

Demographics

Population, age, income, and socioeconomic indices derived from ABS Census data. Understand who lives and works in any Australian location.

Available Data Points

Population

Total population, population density, and population projections at multiple geographic levels.

Age Distribution

Age brackets, median age, and age-specific population counts for targeting and planning.

Household Income

Median household income, income brackets, and income distribution patterns.

Household Composition

Family types, household sizes, dwelling types, and occupancy rates.

Education & Employment

Education levels, employment status, occupation categories, and industry sectors.

SEIFA Indices

Socio-Economic Indexes for Areas including IRSD, IRSAD, IER, and IEO scores.

Common Use Cases

Target Market Analysis

Match locations to customer profiles based on demographic alignment.

Catchment Profiling

Understand who lives within reach of any location or network of sites.

Service Planning

Size and tailor offerings based on local population characteristics.

Quick Start

curl -X GET "https://api.mapulus.com/v1/demographics?lat=-33.8688&lng=151.2093&radius=1000" \
  -H "Authorization: Bearer YOUR_API_KEY"

Returns demographic profile for a 1km radius around the specified coordinates.

View full API documentation →

Included with all plans

Demographics is part of the base data layer, available on Free, Starter, Team, Business, and Enterprise plans.

View Pricing